基于儿童心理特征的食品包装设计中视觉元素分析

Analysis of Visual Elements in Food Package Design Based on Children’s Psychology Characteristics

在挑选儿童食品时,儿童参与选择的主动性越来越高,所以关注儿心理特征儿童食品包装设计中的重要组成部分。本文旨在探究儿童对于形色彩,文字等包装设计的基本元素的偏好。调研通过半结构式的电子问卷调形式,依托网络平台收集调研数据。根据分析收集到的数据,得出来儿童更向于选择三原色红绿蓝,抽象卡通的形状,对于简单的文字辨识度较高以及喜欢带有附加玩具的食品包装等结论。这些儿童心理调研的基础结论可以为童食品包装的设计提供参考依据,并为更深层次研究提供最基础的框架和方向。

In the selection of children's food,children's initiative to participate the selection has become increasingly high,so attention to children's psychologi characteristics is an important part of children's food packaging design.This arti aims to explore children's preferences for basic elements of packaging design su as shape,color,and text.The survey was conducted through a semi-structur electronic questionnaire survey and the survey data was collected on the inter platform.According to the data collected from the analysis,it is concluded t children are more inclined to choose the three primary colors of red,green a blue,abstract cartoon shapes,higher recognition of simple text,and more li food packaging with additional toys.The basic conclusions of these childre psychological investigations can provide reference for the design of children's fo packaging,and provide the most basic framework and direction for deeper research.