企业家社会资本、企业创新能力与品牌竞争力

Entrepreneurial Social Capital, Enterprise’s Innovation Capability and Brand Competitiveness

将企业家社会资本分为政治社会资本和商业社会资本,构建了企业家社会资本-创新能力-品牌竞争力的理论框架,实证分析企业家两类社会资本对品牌竞争力的差异化影响机制。研究发现,企业家政治社会资本通过影响企业创新能力进而促进品牌竞争力,且企业创新能力在其中起完全中介作用;而企业家商业社会资本对企业创新能力以及品牌竞争力的影响不显著。

This paper divides the entrepreneurial social capital into political social capital and commercial social capital, constructs a theoretical framework of "entrepreneurial social capital, enterprise innovation capability and brand competitiveness", and empirically analyzes the differential influencing mechanism of political social capital and commercial social capital on brand competitiveness. Results show that political social capital can promote brand competitiveness by influencing enterprise’s innovation capability which plays a completely intermediary role in the process;however, commercial social capital has no significant impact on enterprise’s innovation capability and brand competitiveness.