“百雀羚”包装设计的形制演变

Evolution in Packaging Design of “Pechoin”

"百雀羚"是上海滩家喻户晓的护肤品牌。在人们的记忆里.打开一个深蓝色圆罐.扁扁的盒盖上绘有四只雀鸟.揭开上层覆盖的那层银白色铝箔纸.映入眼帘的是凝润无瑕的白色膏体.此时一阵阵香气便会扑面而来。蓝罐"百雀羚"包装成为几代人的经典回忆.深刻难忘。在近百年的岁月流转中.

"Pechoin"is a well-known skin care brand in Shanghai.For nearly a century,its tiny container implies"variability"and"invariabilty"in many forms.This paper analyzes this brand in detail and tells its wonderful story.