地方政府网络舆情应对能力评价及提升路径研究

Research on the Evaluation and Promotion Path of Local Government’s Network Public Opinion Response Ability

[目的/意义]探讨不同因素组合对地方政府网络舆情应对能力的影响,帮助政府化解网络舆情危机,提高政府公信力。[方法/过程]选取东部和中部16个省份作为案例,采用数据包络分析(DEA)与定性比较分析(QCA)相结合的混合方法,基于投入-产出的视角,选取传播能力、互动程度、服务水平、应对能动性、公众满意度5个维度的指标,从高综合能力和低综合能力2个角度探析地方政府网络舆情应对能力的提升路径。[结果/结论]高应对能动性是高综合能力实现的必要条件,在保持高应对能动性的前提下,提高互动程度或者服务水平,都能有效地提高地方政府网络舆情的应对能力;低公众满意度是低综合能力实现的必要条件,在保持低公众满意度的前提下,即使政府提高服务水平,也只会带来相反的结果;政府保持低传播能力、低互动程度、低公众满意度的情况下,必然会带来地方政府网络舆情应对能力的降低。

[Purpose/Significance]This paper explores the influence of different factors combination on local government’s response ability to network public opinion.The purpose of the study is to help the government resolve the crisis of network public opinion and improve the credibility of the government.[Method/Process]Selecting 16 provinces in eastern and central China as examples,this paper used a hybrid method of data envelopment analysis(DEA)and qualitative comparative analysis(QCA)to study.Based on the input-output perspective,it chose five indicators:communication ability,interaction degree,service level,response initiative and public satisfaction,and explored the ways to improve local government’s network public opinion response ability from two perspectives of high comprehensive ability and low comprehensive ability.[Result/Conclusion]High responsiveness was a necessary condition for the realization of high comprehensive ability.On the premise of maintaining high responsiveness,improving the level of interaction or service can effectively improve the responsiveness of local government network public opinion.Low public satisfaction was a necessary condition for the realization of low comprehensive ability.On the premise of maintaining low public satisfaction,even if the government improves the level of service,it may only bring the opposite results.When the government maintaind low communication ability,low interaction degree and low public satisfaction,it would inevitably lead to the reduction of local government’s response ability to network public opinion.