市县融媒体平台建设纪实与应用探索

Documentary and Application Exploration of City and County Media Convergence Platform Construction

融媒体平台设计与建设是推进媒体融合的关键和技术支撑。以“一中心五系统+掌上敦煌APP”为核心内容的设计理念,搭建了市县台融媒体平台,实现了“一次采集、多元生成、多端传播”的中央厨房式的新闻内容生产流程,整合了新闻采编播队伍,重塑编采流程,加速了信息传播,实现了信息增值,真正实现融为一体、合而为一,并对融媒体平台在融合应用方面进行了具体介绍和探索。

The design and construction of the media platform is the key and technical support for promoting media integration.With the design concept of“One Center Five Systems+Mobile Dunhuang APP”as the core,this paper builds the city and county media convergence platform,which realizes the“one collection,multi-generation,multi-end publicity”of the central kitchen-style news content production process,integrates the news gathering and broadcasting team,reinvents the editing and mining process,accelerates the information dissemination,realizes the value-added of information,and truly realizes integration and integration.The integration application of the media platform is introduced and explored.