基于受众心理的时政新闻出镜创新模式探索

Exploring the Innovation Model of Current Political News Based on Audience Psychology

在省级卫视的时政新闻呈现中,出镜记者作为区别与其他媒体的记者类型而个性化存在,在激烈的新闻竞争中,出镜记者结合栏目定位通过其创新性的出镜方式不断获取受众的“注意力经济”,文章在分析省级卫视时政新闻受众的收视心理特点基础上,对出镜记者的行为进行传播学分析,提出提升传播效果的出镜传播策略,如精选合适的现场细节,提升新闻的立体表现力;借力科技,实现视觉形式的多元等。

In the present of the current political news of provincial TV,the reporter who appears in the TV exists as a kind of reporter who is different from other media.In the fierce news competition,the reporter who appears in the TV obtains the audience s“attention economy”through his innovative way of appearing.Based on the analysis of the psychological characteristics of the audience of the current political news of provincial TV news,this paper conducts a communication analysis of the behavior of the reporters and proposes a communication strategy to enhance the communication effect,such as selecting suitable site details and enhancing the three-dimensional expression of news;uses technology to realize the diversity of visual forms,etc.