融媒体时代体育新闻报道娱乐化分析

Analysis on Entertainment of Sports News in the Era of Media Convergence

在融媒体时代发展过程中,同其他行业一样,传媒业必须面对市场,必须适销对路的新闻产品。娱乐化日益成为是新闻报道的方向,进行体育新闻报道时,娱乐化倾向能够在一定程度内使体育所具有的娱乐功能回归,但是,在具体工作过程中,还需要对其进行严格控制,确保同时实现体育新闻报道的社会效益和经济效益,综合探究体育新闻娱乐化主要原因和控制策略。

In the development of the media convergence era,like other industries,the media industry must face the market and must sell marketable news products.Entertainment is iacreasingly becoming the direction of news reporting.In the course of sports news reporting,the tendency of entertainment can bring back the entertainment function of sports within a certain degree,but in the process of specific work,it also needs to be strictly controlled to ensure that the social and economic benefits of sports news reporting are realized simultaneously.This article comprehensively explores the main reasons and control strategies of sports news entertainment.