企业公共外交:优势、局限性及发展建议——以深圳跨国企业为例

Corporate Public Diplomacy:Advantages,Limitations and Suggestions for Development——Taking International Corporations in Shenzhen for Example

深圳企业在开展公共外交方面具有独特的优势。但作为一个经济主体,在开展公共外交方面仍具有局限性。深圳企业应把公共外交和企业"走出去"战略相结合,培养"五个意识":海外战略风险管理意识、企业品牌建设意识、国家形象意识、海外社会责任意识和文化差异意识。

International corporations in Shenzhen have their own unique advantages in developing public diplomacy.But as economic entities,they still have limitations of that.It’s better for Shenzhen Corporations to combine public diplomacy with "Go Global" Strategy and develop "Five Consciousness":Consciousness of managing overseas strategy risk;Consciousness of corporate brand strategy;Consciousness of national image;Consciousness of corporate social responsibility and Consciousness of culture diversity.