影视外宣视域下电影《阿凡达》人本主义话语权研究

Research on the Humanistic Discourse Power in the Movie "Avatar" form the Perspective of the Film and Television Publicity

本文从影视外宣视阈下对好莱坞电影《阿凡达》人本主义话语权做了深入研究。影视外宣是美国国家外宣政策中必不可少的部分,通过好莱坞这样的造梦工厂,以及对个人英雄主义的塑造,让世界人民对美国英雄产生好感,从而在情感上更加倾向美国,实现美国政府的外宣目的。文章围绕主人公,从人本主义话语权的泯灭、觉醒与重获等三个方面进行了深入的研究,并且揭示了小人物对抗权威、正义战胜邪恶是赢得全球观众思想共鸣永恒不变的主题。

The article makes an in-depth study on the humanistic discourse power of the Hollywood film "Avatar" from the perspective of film and television publicity.Film and television publicity is an indispensable part of the US national publicity policy.Through the dream factory in Hollywood and the shaping of individual heroism,the people of the world have a good impression on American heroes,and thus they are more emotionally inclined to the United States.Therefore,the purpose of the US government’s external publicity has been achieved.The article does deep research on annihilation,awakening and regaining of the humanistic discourse power,and reveals that small characters against the authority and justice against the evil are the eternal theme of winning the global audience’s ideological resonance.