基于不同活动方式的商业路径塑造——以荥阳新城吾悦广场方案设计为例

Business Path Shaping Based on Different Activities——A Case of the Design of the Xingyang Xincheng Wuyue Plaza

成功的商业综合体规划设计是在很多因素的共同作用下出现的,一个好的商业规划设计可以带给游客良好的商业体验,并且在提高商业服务质量的同时,使游客更容易找到相应的商业动线,避免由于商业动线过长而导致商业活动效率过低,以及流线的相互干扰。商业综合体的商业模式为大型商场加外环小型商铺,一般认为,游客在这种商场空间中行走的时间会多于购物的时间,造成时间上的浪费。综上所述,优化商业街的空间界面设计与探究路径规划设计非常重要。

Successful commercial complex planning and design takes place under many factors.A good business planning design can bring a good business experience to tourists,and improve the quality of business services,so that tourists can find the corresponding business dynamic lines to avoid the inefficiency of commercial activities due to excessive commercial lines and the mutual interference of streamlines.The business model of commercial complexes is large-scale shopping malls plus small-scale shops in the outer ring.It is generally believed that tourists will spend much more time in this kind of shopping mall space than doing business shopping,which wastes a lot of time.In summary,it is very important to optimize the spatial interface design and path planning design of commercial streets.