“互联网+”时代的偶像养成文化

The Idol Culture in the Era of “Internet +”

偶像养成文化随着互联网的发展成为近年热议不断的文化现象。一方面,技术发展为文化行为进行新的意义赋予;另一方面,资本通过粉丝与偶像之间共情联合体的建造,发掘偶像的身体意义。两个方面的合力,让"养成"已然超出了一般的追星内涵,成了消费社会又一轮新景观。

With the development of the Internet,the development of idol culture has become a hot cultural phenomenon in recent years.On the one hand,technological development gives new meaning to cultural behavior;On the other hand,capital builds the body meaning of idols through the construction of empathy between fans and idols.The synergy between the two aspects has made"cultivation"beyond the general content of the pursuit of stars,and has become another round of new landscape in the consumer society.