景观生产和狂欢性共同体构建——短视频App文化生产逻辑分析

Making Spectacle and Constructing Carnival Community--The Logic of Short Video App Culture Production

迅速崛起的短视频应用,以日常生活记录、生活技巧分享、网红成名想象、自嗨自黑文化展现、个性主体表达等策略,进行景观数字生产,以构建起狂欢性共同体。此文化生产逻辑,不是简单地缘起媒体技术,而是当下中国社会变迁和社会心态等多重因素的产物。本文通过对抖音、快手等短视频应用上兴起的狂欢现象进行分析,考察此视听文化背后的生产逻辑及其背后的张力、矛盾和冲突,揭示短视频应用视听文化生产的结构性缺陷,尝试辨析短视频生产的未来方向。

The rapid rise of short video applications is producing a society of spectacle and constructing a carnival community through recording the daily life,sharing life skills,stimulating net celebrity imagination,displaying self-proclaimed and self-stigma culture,presenting self-personality and other strategies.This logic of culture production is not simply a result of media technology,but the product of Chinese social changes and social mentality.Through the analysis of the carnival phenomenon in the short video application such as"Douyin"and"Kuaishou",this paper examines the production logic and the tensions,contradictions and conflicts behind it,reveals the structural defects of audio-visual culture production in short video application,and attempts to discriminate the future direction of short video application.