影视文化对青年意识形态教育的影响及应对

Impact of Movie & TV Culture on Youth’s Ideological Education and its Solutions

影视文化可以承载青年意识形态教育的优质资源,是加强青年意识形态教育的重要载体。但从实践发展来看,当代中国影视文化还面临诸多困境,如内容层面的原创乏力和审美泛化、价值层面隐匿的价值观认知偏差、传播层面的优质影视作品传播宣传日渐式微等。新时代,破解当前我国影视文化传播发展的现实困境,发挥影视文化的青年意识形态教育功能,必须注重内容创新,增强优质影视作品供给力;讲好中国故事,深化优质影视作品引领力;用好校园院线,提升优质影视作品传播力。

Carrying high-quality resource of youth’s ideological education,movie and TV culture is an important carrier for reinforcing the education.However,from the perspective of its practical development,the dissemination of the contemporary Chinese movie and TV culture meets such problems as lack of originality and aesthetic generalization on its content level,potential cognitive bias on the value level,and declining dissemination of high-quality movies and TV series on the dissemination level etc.In the new era,to solve the above problems and give a role to movie and TV culture in youth ideological education must attach great importance to its originality to enrich the supply,do a better job of telling China’s stories to strengthen the its leadership,and make the most of the university campus to improve its communication capacity.