大数据分析能力、创新能力与竞争优势关系研究

Research on the Relationship among Big Data Analytics Capability, Innovation Capability and Competitive Advantage

为探究大数据分析能力、创新能力与竞争优势间的关系,构建了三者间关系的理论模型,并依据281份制造企业的有效问卷数据,通过结构方程模型检验所提出的假设。研究结果表明:大数据分析人员能力对竞争优势可直接产生积极作用,但大数据分析技术能力、管理能力和预测能力均对竞争优势没有直接积极作用。大数据分析技术能力、管理能力、人员能力和预测能力对产品创新能力、流程创新能力、管理创新能力和营销创新能力均可直接产生积极作用,且这4种创新能力都对竞争优势产生积极作用。

In order to explore the relationship between big data analytics capability,innovation capability and competitive advantage,a theoretical model of the relationship among the three is constructed.Based on 281 valid questionnaires data of manufacturing enterprise,the hypotheses proposed are tested by the structural equation model.The result shows that the big data analytics talent capability has a direct positive effect on competitive advantage,but big data analytics technology capability,management capability and predictive capabilities have no direct positive effect on competitive advantage.Big data analytics technology capability,management capability,talent capability and predictive capability have direct positive effect on product innovation capability,process innovation capability,management innovation capability and marketing innovation capability,and four kinds of innovation capabilities have positive effect on competitive advantage.