微信公众平台在高校图书馆推广中的应用——以白城师范学院图书馆为例

Application of Wechat Public Platform in University Library Promotion——A Case Study on Library of Baicheng Normal University

微信公众号自推出以来,因其广泛的传播性已成为商家、社会组织进行盈利及宣传的一大渠道。高校图书馆在迎合市场需要的过程中,也开始设立微信公众账号,并通过微信公众号来实现图书馆的一般功能及与读者之间的互动。在信息化高速发展的今天,如何能够在高校图书馆资源推广中充分发挥微信公众平台的积极作用成为高校图书馆现代化发展的重要研究课题.

Since the launch of WeChat public account,because of让s wide dissemination has become a major channel for businesses and social organizations to make profits and propagandize・In the process of catering to the needs of the market,University Libraries began to set up WeChat public accounts,and through the WeChat public accounts to realize the general functions of libraries and the interaction with readers・With the rapid development of information technology,how to give full play to the positive role of WeChat public platform in the promotion of university library resources has become an important research topic in the modernization development of university library.