中心城市建设下郑州城市品牌形象多维化设计思路研究

Research on Multidimensional Design Ideas of Zhengzhou City Brand Image under the Construction of Central City

2018年2月,郑州市政府正式公布《郑州建设国家中心城市行动纲要(2017-2035年)》,明确了郑州建设国家中心城市的发展目标、思路、任务、重点和举措,郑州已经开启了全面建设国家中心城市的新征程。城市形象作为城市的无形资产在城市建设的过程中有着举足轻重的作用,城市品牌形象塑造的成功与否直接体现出城市“软实力”的强弱。因此,开展城市品牌视觉形象设计研究已成为郑州市加快国家中心城市建设实际中迫切需要解决的重要课题。

In February 2018,the Zhengzhou Municipal Government officially announced the"Zhengzhou National Center City Action Platform(2017-2035)",which clarified the development goals,ideas,tasks,priorities and measures for Zhengzhou to build a national center city.Zhengzhou has already started the new journey of building a national central city.City image as a city's intangible assets plays a pivotal role in the process of city construction.The success of city brand image building directly reflects the strength of the city's"soft power".Therefore,the research on the visual image design of urban brands has become an important issue urgently to be solved in the process of accelerating the construction of the national central city of Zhengzhou.