以商标反向混淆视角评析“欧普”案

Analysis of "OuPu" Case from the Perspective of Trademark Reverse Confusion

商标反向混淆的危害与正向混淆有所不同,且具多重性,因此在司法实践中,针对不同混淆方向的商标侵权案件法院应从不同角度分析处理。在具体审理商标反向混淆侵权案件时,法院应在坚持商标保护比例原则的前提下,遵循反向混淆认定标准的判定逻辑顺序,推断出更为科学合理的判决结果。日前具有争议的“欧普”案为典型的商标反向混淆侵权案件。在原告符合商标保护比例原则,且被告行为满足反向混淆认定标准判断的情形下,该案应通过反向混淆理论规制被告侵权行为,以体现公平公正原则。

The harm of trademark reverse confusion is different from that of forward confusion,and it has multiple characteristics.Therefore,in judicial practice,the court should analyze trademark infringement cases in different directions from different perspectives.In the specific trial and analysis of trademark reverse confusion infringement cases,the court should adhere to the principle of trademark protection proportion,follow the judging logical order of reverse confusion criteria,and then infer more scientific and reasonable judgment results according to the correct logical order of judgment.Recently,the court of first instance and second instance about"OuPu"case,which has been disputed,all hold that the accused infringer does not constitute infringement from the perspective of positive confusion,but this case is a typical case of trademark reverse confusion infringement,which should not be analyzed from the perspective of positive confusion.When the plaintiff conforms to the principle of trademark protection proportion,and the defendant's behavior has met the judgment criteria of reverse confusion,the case should regulate the defendant's tort by reverse confusion theory so as to embody the principle of fairness.