中部六省省会城市的入境客源市场时空演化分析

Spatial and Temporal Evolution Analysis of Inbound Tourist Market in Six Provincial Capital Cities of Central China

本文依据2006—2015年我国中部六省省会城市的入境旅游数据,选取了12个客源国和我国港澳台地区作为入境旅游客源市场的研究对象,运用了一系列客源市场的评价指标,从地理集中指数、亲景度、目的地、客源市场的竞争态转移及亲景度-竞争态矩阵模型等方面系统分析了入境客源市场的时空演化结构。结果表明,六省省会城市差异显著,武汉、长沙两市的入境旅游业已经相对成熟,太原、合肥、郑州也已初具规模,南昌则处于相对落后状态。建议采用多元化营销策略,合理定位入境客源市场,优化客源市场结构,并针对各省省会城市入境客源市场发展的差异,提出了开拓对策。为中部区域旅游平衡发展及制定客源市场的相关发展规划提供参考。

Based on the inbound tourism data of six provincial capitals in central China from 2006 to 2015,the essay selects twelve countries of origin and Hong Kong,Macao and Taiwan regions as the research objects to analyses the spatial evolution structure of inbound tourist market systematically.This paper uses a series of evaluation indexes of tourist market,including geographic concentration index,pro-scenario degree,destination,competitive state transfer of tourist market,and pro-scenario-competitive state matrix model.There are significant differences among the six provincial capitals.The inbound tourism in Wuhan and Changsha has been relatively mature.Taiyuan,Hefei and Zhengzhou have begun to take shape.However,Nanchang is relatively backward.It is suggested to adopt diversified marketing strategy,rationally locate the inbound tourist market and optimize the structure of the tourist market.And in view of the differences in the development of inbound tourist market in provincial capitals,this paper puts forward some countermeasures for developing inbound tourist market.This paper provides a reference for the balanced development of regional tourism in central China and the formulation of relevant development plans for tourist market.