绿色农产品电子商务发展研究——基于贵州省的分析

Research on the E-commerce Development of Green Agricultural Products——Based on the Analysis of Guizhou Province

绿色农产品的生产离不开好环境,贵州独特的自然环境,十分适合生产绿色农产品。互联网高速发展的今天,贵州的绿色农产品也要紧跟时代的步伐,充分利用电子商务平台,开发和优化网络营销渠道,增加农民收入、助力脱贫攻坚。发展绿色农产品电子商务有哪些优势、劣势、机会和威胁?文中基于贵州省省情,用SWOT分析法进行简要分析,并提出建议。

The production of green agricultural products cannot do without a good environment.Guizhou s unique natural environment is very suitable for the production of green agricultural products.Today,with the rapid development of the Internet,agricultural products should also follow the pace of the times,make full use of e-commerce platform,develop and optimize network marketing channels,increase farmers income and help them out of poverty.What are the strengths,weaknesses,opportunities and threats of developing green agricultural products e-commerce?Based on the situation of Guizhou province,this article uses SWOT analysis to make a brief analysis and puts forward some suggestions.