乡村振兴战略背景下生态旅游产业与健康产业的融合发展研究

Research on the Integration Development of Ecotourism Industry and Health Industry under the Background of Rural Revitalization Strategy

乡村生态康养旅游是乡村生态旅游产业与健康产业融合的产物,发展乡村生态康养旅游是带动乡村振兴的有效途径之一,但目前我国乡村地区生态旅游产业与健康产业融合情况并不尽如人意。研究表明,我国乡村生态旅游产业与健康产业虽然实现了初步的融合,但产业融合度偏低,主要是由于政策的可操作性不强,资金投入不足;企业整合与创新能力不足,康养旅游精品缺乏;高素质人才培养不足,职业能力培训欠缺。探究问题的根源、关键、根本、核心和突破点,并提出以"协同行动、协同服务、协同共享、协同监管"为目标的协同发展体系,包括协同发展的目标、主体和任务,以期促进乡村生态旅游产业与健康产业融合,以乡村生态康养旅游发展带动乡村振兴。

Rural eco-tourism is the product of the integration of rural eco-tourism industry and health industry. Developing eco-health tourism in rural areas is one of the effective ways to promote rural revitalization. However, the integration of eco-tourism industry and health industry in rural areas is not satisfactory. The research shows that although the rural eco-tourism industry and health industry in China have achieved a preliminary integration, the degree of industrial integration is low, mainly due to the lack of operability of policies, inadequate investment in funds, insufficient integration and innovation capabilities of enterprises, lack of quality tourism products, inadequate cultivation of high-quality personnel, and lack of vocational ability training. This paper explores the root, key, fundamental, core and breakthrough points of the problem, and puts forward a coordinated development system with the goal of "coordinated action, coordinated service, coordinated sharing and coordinated supervision", including the objectives, subjects and tasks of coordinated development, with a view to promoting the integration of rural ecotourism industry and healthy industry and thus promoting rural revitalization with the development of rural ecological health and wellness tourism.