媒介化视域下环境维权事件的传播机理研究——基于2007年-2016年的环境维权事件的定性比较分析（QCA）

How Environmental Movements Spread in Mediated Society: An Analysis of the Environmental Events in 2007-2016 in QCA

本文采用定性比较分析(QCA)的研究方法,以2007年至2016年的26起被传统媒体和新兴媒体广泛报道和讨论的环境维权事件为研究对象,梳理分析环境维权事件在媒介化视阈下的传播逻辑。研究发现,新媒体语境下的环境维权事件在传播过程中中央级主流媒体的影响力不容小觑,而网络意见领袖具有有限性。而环境维权事件的传播过程又分为事件进入公共议程、成为公共议题,内容被媒体建构,议题的诉求从事实转向价值三个阶段,而这也展现出了媒体的有限传播和公众缺乏环境知识素养等问题。

This essay focuses on 26 environmental events which took place between 2007 and 2016 and were reported and discussed by both traditional media and new media with QCA method,and analyzes the communication logic of environmental movements in mediated society.It has been found that the central mainstream media is much more important,while the network opinion leaders have limits.The spreading process of environmental movements can be divided into three stages:the event enters the public agenda and becomes a public issue;the content is constructed by the media;the issue's appeal turns from fact to value,which shows the problems about both limits of media communication and deficiency of people’s environmental consciousness.