鸡西市利用历史文化资源发展旅游文化产业对策研究

Development of Tourism and Cultural Industry with Local Historical and Cultural Resources in Jixi City

针对鸡西市利用历史文化资源发展旅游文化产业中存在的问题,贯彻文旅融合的总体思路,从研究队伍组建、宣传推广途径创新、品牌形象塑造、资源整合与线路开发、机制理顺与经费吸引、资源深度开发与教育功能发挥、保护传承、综合配套建设与商品开发等方面提出发展旅游文化产业的具体对策。

In view of the problems existing in the development of tourism and cultural industry in digging local historical and cultural resources in Jixi City,two kinds of integration are mainly promoted,and countermeasures and suggestions are put forward.It mainly puts forward specific countermeasures for the development of tourism and cultural industry from the aspects of research team building,innovation of publicity and promotion channels,brand image building,resource integration and line development,mechanism rationalization and fund attraction,in-depth development of resources and education function,protection and inheritance,comprehensive supporting construction and commodity development.