传统文化与旅游产业融合研究——以河北省涿鹿县为例

Empirical Research on the Integration of Traditional Culture and Tourism Industry

河北省涿鹿县历史悠久,人杰地灵,有着深厚的文化底蕴、文化渊源、文化积累,是《史记》明确记载的中华始祖黄帝、炎帝和蚩尤共同活动的地方。因此也就有"中华文明从涿鹿走来"的形象叙述,传统文化与旅游产业融合作为涿鹿县多年倾力建设的神圣使命和战略抉择,以文化产业重点工程与旅游开发项目为突破口,在品牌树立与打造方面,取得了一些成效。但是,由于传统文化品牌等级较低、产业对接能力较弱,始终没有到达预想高度和预期深度的效果,历史文化价值的独特"魅力"没有得到充分挖掘与展示,潜在的文化传承价值很大,提升的空间更大。

Zhulu County has a long history with many talents and popular scenes. It’s a county with deep culture history and accumulation, a place where China ancestor Huang Emperor, Yan Emperor and Chiyou once lived thus there is a vivid description that "China civilization born in Zhulu". Integration of traditional culture and tourism industry is a commission and strategy chose by the county and there are some achievements in brand set up and transmission when it first kick off from the important culture industry projects and development project. But as the weak traditional culture brand and low industry development, all these do not help us reach the expected achievements. The special attraction from historical culture does not play its full role and lots of work can be done in the field.