媒体融合背景下体育公众人物的价值分析

Analyse on the Value of Sports Celebrities in the Era of Media Melting

新媒体助推体育产业的快速发展,催生了体育行业各种新业态.体育公众人物(简称体育IP人)凭借自身的影响力和强大的产业带动,为体育产业发展带来新的机遇.本文通过对体育公众人物的深入剖析,以期找到其价值存在的机理和提升路径,为体育产业发展助力.

New media has boosted the sports industry and many new ones have appeared accordingly,inclu-ding sports IP.They have brought in new force and access to sports industry via their powerful influence and in-dustrial driving force.Therefore,the essay has a deep analysis on sports IP,in the hope that IP’s value and ways of improvement can be found to aid the development of sports industry.