基于“真实性”理论的北魏平城文化旅游开发模式研究

On Development Model of Cultural Tourism in Pingcheng of Northern Wei Dynasty Based on "Authenticity" Theory

大同作为北魏都城长达近百年,留下众多的历史遗迹和文化遗产。基于"真实性"理论,梳理北魏平城旅游资源,建构大同北魏平城"实、仿、虚"(RIV)旅游体验产品创新模式,以情感体验、设施服务、氛围营造文化旅游体验营销模式,有利于促进大同以北魏为主题的旅游业的全方位发展。

Datong had been the capital of the Northern Wei Dynasty for almost a century,Datong has a long history of centuries,leaving many historical sites and cultural heritage. Based on the "authenticity" theory,we need to comb the tourism resources of the Northern Wei Dynasty and construct the "real,imitated,virtual"(RIV) product innovation model of tourism experience in Datong City,and create a experience marketing model of cultural tourism with emotional experience,facilities service,atmosphere,in order to promote the all-round development of tourism in Datong with the topic of Northern Wei Dynasty.