古村落旅游地居民旅游感知研究——以广州小洲村为例

A Study on Tourist Perception of Tourist Sites in Ancient Villages——Taking the Village of Xiao Zhou in Guangzhou as an Example

以广州小洲村为例,采用问卷调查法与访谈法获取第一手数据.首先利用spss软件从社会-文化、经济和环境方面来分析该村落旅游地居民旅游感知;然后从人口统计学特征及其他方面来分析其感知差异,得出人口统计学特征、居住时间,与旅游的亲密程度、旅游地的发展阶段、居民的类型五个影响感知差异的因素;最后从政府部门、村委会、旅游从业人员、居民和旅游者的角度提出让小洲村得到更好发展的建议.

This paper takes Xiaozhou village where is in Guangzhou as an example,taking the questionnaire survey and interview method to obtain first-hand date.First,using SPSS software,analyze the village residents'perceptions of tourism from the aspects of social and culture,economic and environmental.Then,analyze its differences from the demographic characteristics and draw a conclusion that the five factors are demographic characteristics,residence time,the degree of intimacy with tourism,the development stages of tourist destinations and the types of residents.Finally,in order to make it better.this paper puts forward some suggestions from the angle of government department,village committee,tourist employees,residents and tourists.