电信运营商大数据价值经营研究

Research on value management of telecom operators’ big data

大数据是信息社会的重要战略资源,是数据经济发展的根基。电信运营商作为大数据资源的掌握者,在将大数据应用于企业内部运营的同时,需思考如何实现大数据与产业的结合,深化其在垂直行业中的应用。从电信运营商大数据应用现状、重点垂直行业大数据需求,以及运营商大数据与垂直行业的结合点出发,分析运营商大数据价值经营模式。

Big data is a important strategic resource of the information society, and the basis of the digital economy’s development. Telecom operators, as the owner of the resource, apply big data on internal operation. Meanwhile, how to realize the combination of big data and the industries, and deepen the application of big data on vertical industries, are questions which telecom operators should think about. This paper analysed current situation of telecom operators’ application of big data, key vertical industries’ need of big data and the combination point of them. On this basis, we conclude value management models of telecom operators’ big data.