“一带一路”背景下贵州省体育旅游产业集群发展策略

On Development Strategies of Sports Tourism Industry Cluster in Guizhou Province under the Background of the “Belt and Road” Initiative

体育旅游产业是体育产业的一个分支,同时,又是旅游业产业发展的创新点。以贵州省体育旅游产业发展现状为切入点,运用区位熵对体育旅游产业进行分析,得出贵州省体育旅游产业已具有一定的集聚度,但还存在体育旅游产业协同效益低、产业链发展不完善、空间布局不均衡等问题,针对体育旅游产业集群发展存在的问题,提出相应的改进策略。

Sports tourism industry is a branch of sports industry,and an innovation point in the development of tourism industry.Based on the current situation in the development of sports tourism industry in Guizhou Province,this paper analyzes the sports tourism industry by using the location entropy,and concludes that the sports tourism industry in Guizhou Province has certain degree of agglomeration;however,but there are still some problems in the sports tourism industry,such as the low synergy,the imperfect development chain,and the imbalanced spatial layout.For addressing the problems existing in the development of sports tourism industry cluster,some corresponding strategies for improvement are also put forward in this paper.