乡村振兴战略下常德市中药材产业发展研究

Under the strategy of rural revitalization study on the development of traditional Chinese Medicine Industry in Changde City

常德市中药材产业种养殖历史悠久,品种优势明显,产业初具规模,但也存在着政府宏观指导弱,种植生产不规范,缺乏品牌意识,产业链融合不够的问题。针对以上问题,建议加强政府引导、技术服务,促进规模化、规范化种养殖,建立互联网+信息服务平台,突出特色,打造品牌,将中药材产业与美丽乡村建设相融合,整合资源开展循环经济模式研究等措施,为常德市中药材产业发展提供参考。

Changde City has a long history of breeding of Chinese herbal medicines,and its varieties have obvious advantages.The industry has begun to take shape,but there are also problems such as weak government macro guidance,irregular production and production,lack of brand awareness,and insufficient integration of industrial chains.In response to the above problems,it is recommended to strengthen government guidance and technical services,promote large-scale,standardized breeding,establish an Internet+information service platform,highlight features,build brands,integrate Chinese herbal medicine industry with beautiful rural construction,and integrate resources to develop a circular economy model.Research and other measures provide reference for the development of Chinese herbal medicine industry in Changde City.