摘要
随着社会经济的不断发展和人们生活水平的提高,人们对广告设计专业的重视程度逐渐加深,各个行业对广告设计与制作人才的需求量也逐渐增加。从当前平面广告设计授课的实际过程来看,仍然存在一定的问题,影响平面广告授课质量和人才培养的水平。论文主要结合平面广告设计授课中的常见问题进行探究,指出具体的解决对策,希望能够为社会提供更加专业可靠的广告人才。
With the continuous development of social economy and the improvement of people's living standards,people pay more and more attention to advertising design,and the demand for advertising design and production talents in various industries is also increasing.From the current teaching process of print advertising design,there are still some problems,which affect the quality of print advertising teaching and the level of talent training.This paper mainly explores the common problems in the teaching of graphic advertising design,points out specific solutions,and hopes to provide more professional and reliable advertising talents for the society.
作者
王海东
WANG Hai-dong(Shandong College of Economics and Business,Weifang 261011,China)
出处
《中小企业管理与科技》
2019年第33期107-108,共2页
Management & Technology of SME
关键词
平面广告设计
问题
相关对策
graphic advertising design
problems
related countermeasures