电子商务模式下的企业营销管理探讨

Discussion on the Enterprise Marketing Management Under the Mode of Electronic Commerce

在互联网时代,我国电子商务发展迎来了新契机,不仅有效地改善了商品交易模式,还使物流、信息流和资金流得到有效的传递和融合。在电子商务模式下,企业营销管理方式发生了很大变化,逐渐由传统工业化转变为现代信息化,互联网技术不断推动着企业的进步和发展。论文主要分析了电子商务模式下的企业营销管理。

In the internet era,the development of electronic commerce in China has ushered in a new opportunity.It not only effectively improves the commodity trading mode,but also effectively transfers and integrates the logistics,information flow and capital flow.Under the mode of electronic commerce,the marketing management mode of enterprises has changed a lot,gradually from traditional industrialization to modern informatization,and internet technology continues to promote the progress and development of enterprises.This paper mainly analyzes the enterprise marketing management under the mode of electronic commerce.