摘要
在实施乡村振兴战略和创新创业的大浪潮中,乡村旅游中农民的创业活动已经成为一种新型常态化的经济模式,对于农业经济结构调整和旅游产业优化,显得尤为重要。本文以SWOT分析模型为工具,对乡村旅游中农民创业的优势、劣势、机会和威胁进行分析。
In the wave of implementing rural revitalization strategy and innovation and entrepreneurship,farmers'entrepreneurial activities in rural tourism have become a new normal economic model,which is particularly important for the adjustment of agricultural economic structure and the optimization of tourism industry.This paper uses SWOT analysis model as a tool to analyze the advantages,disadvantages,opportunities and threats of farmers'entrepreneurship in rural tourism.
作者
顾献权
梁晓军
Gu Xianquan;Liang Xiaojun(Jiangsu Agri-animal Husbandry Vocational College,225300)
出处
《现代农业研究》
2019年第11期18-19,共2页
Modern Agriculture Research
基金
江苏省高校哲学社会科学研究基金（专题）项目“江苏乡村旅游中农民创业素质培育研究”(项目编号：2017SJBFDY247)
关键词
乡村旅游
创业
SWOT
rural tourism
entrepreneurship
SWOT
