电力营销市场的特点及营销策略

Characteristics and marketing strategies of electric power marketing market

介绍了电力营销市场的特点及电力营销市场的重要性和特征,并分析了电力营销的特殊性及营销策略的制定,如电力营销的特殊性、电力营销策略的制定、电力营销策略的实施。结合用电时段差价策略制定用电价格、利用新媒体进行电力营销、做好企业营销信息的动态管理、完善电力营销管理机构。

This paper introduces the characteristics of electric power marketing market, the importance and characteristics of electric power marketing market, and analyzes the particularity of electric power marketing and the formulation of marketing strategy, such as the particularity of electric power marketing, the formulation of electric power marketing strategy, the implementation of electric power marketing strategy, the formulation of electric power price combining with the price difference strategy of electric power period, the utilization of new media for electric power marketing, and the success of enterprise marketing dynamic management of information and improvement of power marketing management organization.