多维场域视角下高校主流意识形态话语权的构建

Construction of Discourse Power of Mainstream Ideology in Colleges and Universities from the Perspective of Multi-dimensional Field

随着互联网、新媒体等多维场域的兴起,高校意识形态领域的交锋“烽火不断”。当前,高校意识形态面临着传统场域“失落”、互联网场域“失声”、新媒体场域“失范”等多重境遇。高校主流意识形态话语权弱化主要由社会矛盾的转化、社会思潮的影响、国际环境的交锋所导致。高校主流意识形态话语权的建构,需要在思政理论课堂强化对主流意识形态引领作用,守好高校意识形态教育主阵地;需要在互联网场域,关注网络对意识形态的传播作用,打赢互联网意识形态“保卫战”;需要在新媒体场域,构筑新媒体对主流意识形态的重塑,突围新媒体意识形态“多重夹击”。

With the rise of the Internet,new media and other multi-dimensional fields,the confrontation in the ideological field of colleges and universities has become a“beacon fire”.At present,the ideology of colleges and universities is confronted with many situations,such as the“loss”of traditional field,the“silence”of the Internet field and the“anomie”of the new media field.The weakening of discourse power of mainstream ideology in universities is mainly caused by the transformation of social contradictions,the influence of social ideological trends and the confrontation of international environment.The construction of discourse power of mainstream ideology in Colleges and universities needs to strengthen the leading role of mainstream ideology in Ideological and political theory classroom and keep the main position of Ideological Education in Colleges and universities;pay attention to the role of network in ideological dissemination in the field of Internet to win the“defense war”of Internet ideology;and construct the remodeling of mainstream ideology by new media in the field of new media.Breaking through the new media ideology“multiple attacks”.