地域文化视角下的文化创意产品设计研究――以中原文化为例

EXPLORATION AND REFLECTION ON THE THEMATIC STUDY OF "CULTURAL CREATIVE DESIGN"

目前,文化创意产品发展迅速,并且具有地域性文化特征的文化创意产品深受大家的喜爱,但是目前文化创意产品还存在定位不准、过于符号号、同质化严重等问题,本文以中原文化为例,探讨地域文化视角下的文创产品设计的策略,因为中原地区位于我国黄河流域,是我国华夏文明的重要发源地之一,有着丰富的历史内涵,以期作为文化创意产品的设计主题,不仅能传承中原文化,还能为文化创意产品开发提供一定的借鉴。

At present,cultural and creative products are developing rapidly,and cultural and creative products with regional cultural characteristics are deeply loved by everyone.However,at present,cultural and creative products still have problems such as inaccurate positioning,excessive symbol number,and serious homogenization.For example,this paper explores the strategy of cultural and creative product design from the perspective of regional culture.Because the Central Plains region is located in the Yellow River Basin of China,it is one of the important birthplaces of China’s Chinese civilization.It has rich historical connotations and is expected to be the design theme of cultural and creative products.It can not only inherit the culture of the Central Plains,but also provide some reference for the development of cultural and creative products.