摘要
现如今设计活动普遍存在教条主义、程式化的问题。本文试图通过符号设计学相关理论,从索绪尔提出的聚合轴(paradigmatic)概念,在选取设计元素的过程中,从聚合轴层面进行新的探索。结合罗兰巴特在《明室》中提出的刺点的概念,利用符合语境的"刺点"深化设计含义,从而丰富设计内涵。
There is a general dogmatism and stylization problem in design activities today. This paper attempts to use the theory of symbol design to draw a new exploration from the aggregation axis level in the process of selecting design elements from the concept of paradigmatic proposed by Saussure. Combining the concept of the thorn point proposed by Roland Barthes in "The Bright Room", the contextualized "punctum" is used to deepen the meaning of the design text, thus enriching the design connotation.
出处
《工业设计》
2019年第11期70-71,共2页
Industrial Design
关键词
聚合轴
刺点
设计
符号学
Paradigmatic axis
Punctum
Design
Semiotics