“互联网+”手机回收模式影响因素：理论模型构建与SD仿真分析

Factors Influencing the “Internet+” Mobile Phone Recycling Mode:Theoretical Model Construction and SD Simulation Analysis

“互联网+”手机回收模式使得弃用手机的便捷高效、规范安全回收处理成为可能。为综合考察并揭示不同因素对该回收模式运营绩效的影响规律,从弃用手机供应、回收、处理和销售4个基本环节出发,梳理并归纳回收模式的功能结构及其影响因素体系。据此,利用系统动力学方法构建各因素间作用关系的理论模型,通过变动政府资金投入,仿真各环节及其因素的影响效果。研究表明:供应和回收环节影响显著且对资金投入敏感性强,而处理和销售环节影响反应滞后;消费者感知风险、感知收益与平台服务质量为回收绩效提升的主导因素,处理商经济效益欠佳和二手平台活跃度不足为主要制约因素。

The“Internet+”mobile phone recycling mode makes it possible to recycle obsolete mobiles in a convenient,efficient,normative and safe way.In order to reveal the influence of different factors on the operating performance of the recycling mode,the functional structure and influencing factor system of the recycling mode were analyzed based on four links,including supply,collection,recycling and sales.Accordingly,the theoretical model of the interaction among the factors was established by using the method of system dynamics.Finally,the effects of each link and its factors were simulated by changing the government capital investment.The results show that supply and collection links play significant roles in operating performance and are sensitive to capital input,while recycling and sales links have a delayed response.Consumers'perceived risk,perceived benefits and platform's service quality are dominant factors for the improvement of recycling performance.The poor economic benefits of recycler and the inactivity of second-hand platform are the main restraining factors.