农产品区域公用品牌发展现状、问题及对策建议

Development Status, Problems and Countermeasures of Regional Public Brand Development in Agricultural Products

当前,我国农业农村经济进入高质量发展的新阶段,农业品牌战略是推动农业进一步发展的动力,代表着农业供给结构的升级方向。农产品区域品牌是农业品牌中最重要的组成部分,国内部分学者从独特自然环境资源、悠久生产加工历史视角来对农产品区域品牌进行界定,农产品区域品牌是基于独特自然资源和悠久种养加工历史的农产品,经长期发展而被世界所公认。因此,统筹推进农业区域品牌建设是我国当前农业发展的首要重任。

At present,China's agricultural and rural economy has entered a new stage of high-quality development.The agricultural brand strategy is the driving force for the further development of agriculture and represents the direction of upgrading the agricultural supply structure.Regional brand of agricultural products is the most important part of agricultural brands.Some domestic scholars define regional brand of agricultural products from the perspective of unique natural environment resources and long history of production and processing.Regional brand of agricultural products is based on unique natural resources and long history of planting and processing.Agricultural products have been recognized by the world after long-term development.Therefore,it is the primary task of China's current agricultural development to coordinate the promotion of regional brand building in agriculture.