基于三大品牌价值排行榜的中国品牌横向分析

Horizontal Analysis of Chinese Brands Based on the Three Major Brand Value Rankings

论文以Interbrand、Brandz、Brand Finance三大品牌价值排行榜的数据为基础,通过与美英日德四个发达国家的对比,从品牌整体实力、品牌国际影响力、品牌分布格局三个方面分析我国品牌的发展现状。发现我国品牌存在发展不协调、国际影响力低,品牌表现不稳定的问题,并对我国品牌发展格局进行展望。

Based on the data of Interbrand,Brandz,and Brand Finance rankings,this article compares the four developed countries with the United States,Britain,Japan,and Germany.Based on the analysis of the overall strength of the brand,the international influence of the brand,and the distribution pattern of the brand,the status of the development of China's brands was found.Look forward.