摘要
通过分析高校师生对饮品书吧的心理、功能需求及高校饮品书吧在混合商业模式下的行为特征,探索怎样的空间设计使书吧能满足情境多元化,从而满足消费者的多元化心理诉求,实现书吧业态多元化、服务时间及范围多元化。
By analyzing the psychological and functional needs of college teachers and students on the beverage book bar and the behavior characteristics of college beverage book bar under the mixed business model,exploring what kind of space design makes the book bar can satisfy the diversified situation,thus satisfying the diversified psychological demands of consumers,and realizing the diversification of business forms,service time and scope.
作者
刘侃
李静瑶
刘非
Liu Kan;Li Jingyao;Liu Fei(Wuhan Polytechnic University,Wuhan 430023,China)
出处
《山西建筑》
2020年第1期68-69,共2页
Shanxi Architecture
关键词
高校
饮品书吧
混合商业模式
空间设计
university
beverage book bar
mixed business model
space design
