乡村旅游中沉浸式体验设计策略——联合梯田农耕文化挖掘启示

Immersive Experience Design Strategies in Rural Tourism——Enlightenment from the Exploitation of the Union Terrace Farming Culture

在乡村旅游中沉浸式体验作为视、触、听、嗅、味觉五感交互体验,能够全面提升旅游者的体验深度,在乡村旅游规划中植入沉浸式体验概念有利于当地农耕文化的保护与传承。文章通过查阅相关资料了解国内外乡村旅游概况,充分掌握联合梯田的旅游发展规划,在此基础上梳理归纳出联合梯田旅游中农耕文化体验的具体表达模式,并对游客在联合梯田旅游中农耕文化体验的感知、参与行为进行分析,由此提出沉浸式体验设计策略,以期为联合梯田的乡村旅游发展提供助力。

As an interactive experience of five senses,namely sight,touch,hearing,smell and taste,immersion experience in rural tourism can comprehensively improve the depth of tourists experience.The implantation of immersion experience concept in rural tourism is conducive to the protection and inheritance of local farming culture.Through understanding of the general situation of rural tourism at home and abroad and exploring development planning of the Union Terrace,this paper summarizes the specific expression pattern of farming the culture experience in the Union Terrace tourism,and analyses the perception and participation behavior of tourists in the farming culture experience in the Union Terrace,so as to put forward the immersive experience design strategies,with a view to provide assistance for the further development of rural tourism in the Union Terrace.