六盘水民族文化旅游资源推广存在问题和对策研究

A research on the problms and measures of promotion of ethnic cultural tourism resources in Liupanshui

六盘水实行产业转型以来,旅游业取得了相当程度的发展,但是丰富的民族文化旅游资源并未得到有效的开发和利用,民族文化旅游资源在推广的过程中仍存在着认知度低、宣传力度不够、未能有效挖掘以及项目可参与性低等问题。要使民族文化旅游资源得到有效开发,加快旅游业的发展,尽快实现社会经济的发展就必须加大宣传力度,打造旅游精品项目,提高六盘水市民族文化旅游资源的认知度;打造特色民族节庆活动,提高六盘水市民族文化旅游项目的可参与性;影视与民族文化深度融合,深入挖掘六盘水市民族文化旅游资源等措施。

Frome liupanshui industry transformation,tourism industry has obtained the considerable development,but the rich ethnic culture tourism resources has not been developed and used effectively.At the promoting process of the ethnic cultural tourism resources,there are also many problems,awareness is low,level of publicity is not good,and so on.In order to develop ethnic cultural tourism resources effectively,accelerate the development of tourism,and achieve social and economic development as soon as possible,it is necessary to strengthen publicity,create tourism quality projects,and improve the awareness of ethnic cultural tourism resources in liupanshui city,create special ethnic festival activities to improve the participation of ethnic cultural tourism projects,etc.