中国车市新生存法则

China’s car market: a new survival rule

日前,中国乘用车市场信息联席会(下称“乘联会”)发布的数据显示,2019年10月,国内乘用车零售销量184万辆,同比下降5.7%。这是中国车市连续第16个月处于下行状态。下行的分水岭是2018年7月,正是在该月,中国乘用车销售市场迎来28年来首次下滑。业内普遍认为,当前市场的持续回落,是市场自身因素和宏观经济因素叠加的结果。

Recently, according to the data released by China passenger vehicle market information joint conference, in October 2019, the retail sales of domestic passenger vehicles were 1.84 million, down 5.7% year on year.This is the 16 th consecutive month that China’s car market is in a downward state. The downward watershed is July 2018, when China’s passenger vehicle sales market saw its first decline in 28 years.In 2018, the sales volume of passenger vehicles in China was 23.71 million, down 2.8% year-on-year. In 2019, the decline was even worse, with a year-on-year drop of 9.7% in the first ten months. However, China is still the world’s largest consumer market for passenger vehicles.It is generally believed that the continuous decline of the current market is the result of the superposition of market factors and macroeconomic factors. It is still difficult to make a clear judgment on when the car market will recover and the trend in the short term.But it is certain that after a period of adjustment, the future of China’s automobile market will still have a lot of room for growth. The key is how to adjust in the labor pains and find the right development path in this process. "In the United States, the annual sales volume of passenger vehicles in recent years is about 15 million, but for different markets, this figure can’t explain the problem." China has less than 180 cars per thousand people, while the United States has nearly 800 cars, and Japan has about 500 cars. "Compared with countries such as the United States and Japan that have developed automobile industry earlier, our market is far from reaching the limit." "Now most participants in the industry have realized that it will be difficult for China’s auto market to have continuous high growth in the short term, and market adjustment will lead to more and more sales volume approaching to the top enterprises." In an interview with China Economic Weekly, Chen Xueqin, Secretary General of Chongqing Automobile Business Association, said that the new reality will force practitioners to find new survival rules.