插画艺术在中国农副产品包装设计中的应用

Application of Illustration Art in Packaging Design of Agricultural and Sideline Products in China

插画艺术历史悠久,人文气息浓郁,在中国农副产品包装设计中发挥着重要的作用。尝试从分析插画艺术在农副产品包装设计中的作用及意义入手,探讨二者之间的交融性,并提出相关应用策略,以此提升农副产品的价值,增强消费者的情感体验,优化品牌形象,为农副产品提供新的机遇,打开更广阔的市场。

With a long history and rich cultural atmosphere,the illustrator art plays an important role in the packaging design of agricultural and sideline products in China and provides new opportunities for its development. By analyzing its role and significance,this paper explores the blending between the two,and propose relevant application strategies to enhance the value of agricultural and sideline products,and the emotional experience of consumers,and optimize the brand image so as to open a broader market.