基于词频分析和可视化的美国高校创新创业类课程内容热点分析

Hotspot Analysis of Innovative and Entrepreneurial Courses in American Colleges and Universities Based on Word Frequency Analysis and Visualization

以美国50所高校2018年开设的课程为数据来源,对美国高校创新创业类课程内容进行词频分析和可视化分析:整体上,美国高校所设置的创新创业课程的热点主要集中在创业、企业、创新、管理、商业、社会、技术、战略、风险投资等方面,营销和销售以及全球化和其他关键词代表的主题课程联系较多。我国高校可增加"支撑性课程"和实地考察类课程,增强创新创业类课程的专业化和差异化,以期完善创新创业课程的内容,提高大学生创业能力。

Based on the courses offered by 50 colleges and universities in the United States in 2018 as a data source, the content of innovation and entrepreneurship courses in American universities is analyzed frequently and visually: On the whole, the hot spots of the innovation entrepreneurship courses set up by American universities are mainly focused on entrepreneurship, enterprise, innovation, management, business, society, technology, strategy, venture capital, etc. Marketing and sales, as well as globalization and other keywords represent the subject of the topic course more connected. China’s colleges and universities can increase the "supporting courses" and field-visiting courses, enhance the specialization and differentiation of innovative entrepreneurship courses, with a view to improving the content of innovative entrepreneurship courses, improve the entrepreneurial ability of college students.