我国虚拟现实产业发展态势分析及对策研究

Analysis and countermeasures of the development trend of virtual reality industry in China

我国虚拟现实产业的发展雏形初步形成:虚拟现实行业正带动企业健康发展,拉动消费强劲增长;虚拟现实产业正推动5G通信技术结合互联网智能化发展;虚拟现实产品正打造交互性的虚拟空间,提高用户的沉浸式体验,满足用户消费需求。因此,通过分析中国虚拟现实产业发展的态势,提出在发展5G时代引爆虚拟现实应用遍地开花、创造健康良好的虚拟现实生态环境、引领行业上下统一标准和推动产学研用协同共建虚拟现实生态圈四个应用对策,推动我国虚拟现实产业再次进入发展新浪潮。

The virtual reality industry in China has taken shape.It is driving the sound development of enterprise and the strong growth of consumption,and promoting the intelligent development of 5G communication technologies combining with the Internet.Virtual reality products are creating interactive virtual space to enhance users’immersive experience and meet their consumption needs.Therefore,based on the analysis of the development trend of China’s virtual reality industry,four application countermeasures are put forward,namely,developing 5G era to detonate the application of virtual reality everywhere,creating a healthy virtual reality ecological environment,leading the industry to unify standards and promoting the collaborative construction of virtual reality ecological circle by industry,university and research,so as to promote China’s virtual reality industry to enter a new wave of development again.