供电企业电力营销管理策略及其实施

The Power Marketing Management Strategy and Its Implementation in Power Supply Enterprises

我国社会经济及科技水平的发展推动了企业的不断前进。当前,企业处于激烈的市场环境中,要想进一步提升自身的竞争力,稳固发展地位,就需要对各方面的管理工作的改进引起足够的重视,随着人们生活质量水平的不断提升,对用电的需求量及质量要求也越来越高,所以做好电力供电方面的管理工作就显得至关重要。据此,论文简要分析了供电企业电力营销管理工作。

The development of China's social economy and scientific and technological level has promoted the continuous progress of enterprises.At present,enterprises are in a fierce market environment.If they want to further enhance their competitiveness and secure their development status,they need to pay enough attention to the improvement of various aspects of management.With the continuous improvement of people's living standards,the demand for electricity and quality requirements are also increasingly high,so do a good job in power supply management is crucial.Based on this,the paper briefly analyzes the power supply enterprise power marketing management.