浅谈石油销售企业加油站成品油营销策略存在的问题及对策

Discussion on the Existing Problems and Countermeasures of the Marketing Strategies of Refined Oil Products in Gas Stations of Oil Sales Enterprises

随着社会经济的不断发展,机动车特别是私家车保有量持续提升,进而对成品油的需求量逐步增加。我国石油销售企业加油站在面临极大发展机遇的同时,也存在着较大的生存压力以及面临诸多挑战。原有的成品油零售方式只有通过优化与升级,才能在激烈的成品油销售竞争的红海市场中开辟一片全新的“蓝海”。论文主要针对石油销售企业加油站成品油营销策略存在的问题以及相关对策进行了探究。

With the continuous development of the social economy,the number of motor vehicles,especially private vehicles,continues to increase,and the demand for refined oil products gradually increases.China's gas stations of oil sales enterprises are facing great development opportunities,at the same time,there are also greater survival pressure and many challenges to face.Only through optimization and upgrading can the original retail mode of refined oil products open up a new"blue ocean"in the fierce red sea market of refined oil sales competition.This paper mainly focuses on the problems existing in the marketing strategies of refined oil products in gas stations of oil sales enterprises and the relevant countermeasures.