新媒体时代思想政治教育的载体创新——以“学习强国”平台为例

Carrier Innovation of Ideological and Political Education in the New Media Era——Take"Xuexi"Platform as an Example

思想政治教育载体创新是新媒体时代坚守网络意识形态阵地的必然要求,是当前适应网络技术发展的客观要求,同时也是提升思想政治教育亲和力的实践要求。由于新媒体时代的报纸、广播、电视等传统思想政治教育载体存在传播机制、内容版式及互动机制等方面的不足,因此载体创新是时代之所需。“学习强国”平台是当前进行思想政治教育的官方主流媒体,它通过变革思想政治教育载体的传播机制、突出思想政治教育载体的视觉效应、加强思想政治教育载体的互动功能等方式,取得了良好的社会反响。“学习强国”平台作为新媒体时代依托新兴技术加强思想政治教育的成功范例,为思想政治教育载体创新提供了有益借鉴。

The innovation of the carrier of ideological and political education is an inevitable requirement for adhering to the position of network ideology in the new media era,an objective requirement to adapt to the development of network technology at present,and also a practical requirement to improve the affinity of ideological and political education.Because traditional newspapers,radio,television and other ideological and political education carriers have deficiencies in dissemination mechanism,content layout and interaction mechanism in the new media era,carrier innovation is required by the times."Xuexi"platform is an official mainstream medium for ideological and political education,and it has gained good social response by changing the transmission mechanism of the ideological and political education carrier,highlighting the visual effect of the ideological and political education carrier,and strengthening the interactive function of the ideological and political education carrier.As a successful example of strengthening the ideological and political education by relying on emerging technologies in the new media era,"Xuexi"platform provides a useful reference for the innovation of ideological and political education carriers.