摘要
O2O模式注重用户体验,而保证产品的可获性作为线下体验的第1步尤为重要。保证产品的可获性关键在于供需两方面平衡,基于此,以连锁零售企业各网点为对象,从供需两方面的视角,建立了基于概率排序的需求预测模型和资源调度区间规划模型,给出了O2O模式下有效保证产品可获性从而提升顾客满意度的方案。研究贴合O2O实践中的具体问题,具备很强的现实参考意义。
The online to offline(O2O)mode attaches great importance to user experience.As the first step of offline experience,ensuring the availability of product has become particularly critical.The key to ensuring the availability of products lies in the balance between supply and demand.Based on this point of view,targeting at the chain retail outlets and starting from the perspective of the two aspects of supply and demand,in this paper,a demand forecast model was established based on the probability ranking and the resource scheduling interval programming model,and the scheme to ensure the product availability was given so as to improve customer satisfaction in the O2O mode.The study on specific issues in O2O practice has a very strong practical reference significance.
作者
张相斌
罗玲桃
ZHANG Xiangbin;LUO Lingtao(School of Management,Nanjing University of Posts and Telecommunications,,Nanjing 210023,China)
出处
《系统管理学报》
CSSCI
CSCD
北大核心
2020年第1期167-173,共7页
Journal of Systems & Management
基金
国家自然科学基金资助项目(70972083)。
关键词
O2O营销模式
需求预测
资源调度
概率排序
区间规划
O2O marketing model
demand forecast
resource scheduling
probability ranking
interval programming
